Specializing in household, home decoration, small furniture & home textile products — crafted with sustainability, delivered with passion to Europe, Americas & beyond.
Established in 2018, Hangzhou Jiayu Import and Export Co., Ltd. is a trading company specializing in the design, development and selling of household, home decoration, small furniture and home textile products. The founder of company, Eddy Hou, has been engaged in this field for nearly 18 years and has accumulated a wealth of experience in dealing with foreign trade affairs.
As a new-established company, through years of hard work, we have served dozens of customers from all over the world. Benefited from a good relationship with domestic manufacturers, we have developed a steady supply chain with various of materials like wood, metal, rattan, fabric, ceramics, etc.
Most of our manufacturers have passed the corresponding factory audit, for example, BSCI, FSC, SEDEX, and are qualified with operating orders from EU and North American countries. We are aiming to link our customers and manufactures to achieve long-term cooperation. Together we follow the road to sustainability, relaxing and vibrant.
Hangzhou Jiayu Import and Export Co., Ltd. — a foreign trade enterprise specializing in the design, development and sales of indoor home furnishings, furniture and textile products.
Fashionable and eco-friendly home décor products favored by the European market, featuring sustainable materials and modern design aesthetics.
Practical and durable small furniture pieces preferred by the North American market — combining function, style and long-lasting quality.
Soft furnishing and home textile solutions crafted from quality materials including fabric, rattan, ceramics and more, for every living space.
We have established a full-process quality control system, and our products have passed a number of compliance certifications in Europe and the United States. We have also built a full-channel marketing network integrating offline wholesale, online e-commerce and designer channels. Adhering to the business philosophy of "Quality-Oriented, Integrity & Win-Win", we provide high-quality home solutions for overseas clients, deepen our presence in the international market and jointly create a value ecosystem.
With a fantastic team dedicated to customer service, manufacturer control, quality management, innovative development, we are witnessing a rapid growth of company scale and business turnover for last few years.
Our creative teams are happy to work together with same passion and vision, always focusing on customer's demand. Over the years of running, we have built up quite a lot fabulous collections to meet customer's market, from European to USA, from Middle East to South Asia, it will be our great honor to work and grow together with our customer.
As implied by the company name "JIAYU", we have been always putting the credit management as the highest priority. JIAYU's people will never be satisfied unless our customers are satisfied, JIAYU's first-rate service will never be absent when customer needed, JIAYU's certified factories, leveraging their experience will fully guarantee the highest quality and efficiency of production.
Meanwhile, our visionary design and innovative development aims to withstand the baptism of time, balancing fashion and sustainability, to bring you the stylish creations while minimizing environmental impact.
Jiayu not only deliver the goods, we also deliver the passion, inspiration and responsibility to our every respected client.
Start an Inquiry"JIAYU's people will never be satisfied unless our customers are satisfied. We not only deliver the goods — we deliver the passion, inspiration and responsibility to our every respected client."
— Eddy Hou, Founder of Jiayu
Our commitment to building a good relationship with the environment and our society that puts in more than it takes out. We are focusing our efforts in the areas that making our styles in a smarter way — with better materials, more sustainable design and less waste and packing.
Audited manufacturers, Eco-Friendly materials — this is how we stand together with our customers to create a solid foundation on social responsibility and improve our impacts on the environment.
Wood, rattan, fabric, ceramics — sustainably sourced and responsibly processed.
BSCI, FSC & SEDEX certified manufacturing partners meeting global standards.
Smarter packing solutions that minimize waste without compromising protection.
Long-term partnerships built on shared values of ethics, fairness and community.
Our manufacturing partners hold internationally recognized certifications, ensuring every product meets the highest compliance and ethical standards for EU and North American markets.
Business Social Compliance Initiative — ensuring ethical working conditions and social responsibility across our supply chain.
Forest Stewardship Council — certifying that wood materials are sourced from responsibly managed forests worldwide.
Supplier Ethical Data Exchange — transparent ethical trade data to promote responsible and sustainable business practices.
Full compliance certifications for European Union and North American markets, meeting all safety, environmental and quality regulations.
Founder Eddy Hou brings nearly 18 years of hands-on foreign trade experience, giving Jiayu an unmatched depth of industry knowledge, supplier relationships and market insight that newer competitors simply cannot replicate.
Established relationships with certified factories covering wood, metal, rattan, fabric and ceramics materials.
Our creative team develops original collections that balance fashion trends with timeless sustainability.
Offline wholesale, online e-commerce and designer channels — reaching your customers wherever they shop.
End-to-end quality control from raw material sourcing to final delivery inspection, every single order.
We don't just fulfill orders — we build lasting relationships. Our goal is to become a trusted, long-term partner that grows alongside your business, adapting to your evolving needs and market demands year after year.
From Scandinavian minimalism to rustic warmth — our product range covers every style preference across global markets.
Fashionable décor pieces crafted with eco-friendly materials, perfectly suited for European and global markets.
Eco-Friendly
Practical and durable small furniture pieces preferred by the North American market, built to last.
North America
Soft furnishing and textile solutions crafted from premium fabric, rattan and natural materials.
Natural Materials
Ceramic, wood and metal household accessories that blend functionality with beautiful contemporary design.
Multi-MaterialOur business covers major countries and regions in Europe, the Americas, Australia and beyond — with products tailored to each market's unique preferences.
Fashionable, eco-friendly products meeting EU compliance standards and the European consumer's sustainability expectations.
Practical, durable home furnishings that meet North American safety standards and the demand for quality and value.
Contemporary home décor and furniture collections that resonate with the Australian lifestyle and design sensibility.
Expanding collections tailored for the Middle East and South Asian markets, from luxury décor to everyday home essentials.
Trusted by dozens of buyers from Europe, North America, Australia and beyond — here's what our partners have to say about working with Jiayu.
"Working with Jiayu has been an absolute pleasure. Their quality control is outstanding, and every order arrives exactly as specified. The team is responsive, professional and genuinely cares about our success."
"The product range is impressive and the designs are always on-trend. Jiayu understands what the European market wants, and their sustainability credentials give us confidence in our purchasing decisions."
"Jiayu's team goes above and beyond. From sample development to final delivery, they communicate every step of the way. Their certified factories and eco-friendly approach align perfectly with our brand values."
Join dozens of satisfied clients across Europe, Americas and Australia who trust Jiayu for premium home furnishings, transparent sourcing and reliable long-term partnership.
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